Customer relationship management (CRM)
Customer management solutions are created to streamline business functions and increase profitability in sales, marketing, social, and service divisions.
A CRM solution is a multi-faceted platform where all things crucial to customer relationship development and retention are stored. Without the support of a CRM solution, business relationships look and function dramatically differently.
Imagine misplacing customer contact information, only to learn that your delay pushed your client into the arms of your staunchest competitor. Picture your top two salespeople pursuing the same prospect, resulting in an annoyed potential customer and some unfriendly in-house competition. Without a centralized program to log and track customer interactions, your business falls behind schedule and out of touch.